Fairtrade is a form of advanced economic model that not only supports producers, but also provides fairly priced goods to consumers. Regulatory authorities managing pricing part of fair-trade makes sure to benefit either party and provides its certification before the trading of goods.

There can be various reasons for which Fairtrade is promoted, here are some key reasons enumerated in support of Fairtrade:

1. A better platform to sell products

By getting a better deal, farmers can sell their products at a price which covers their cost of production and helps them save for their families. They can live dignified life by selling products through Fairtrade where pricing is determined basis costs and there is a minimum fair-trade price for each product so that a particular product is not sold below the standardized minimum fair-trade price.

2. Environment-friendly option of doing business

Clean working environment is provided to farmers and training is also given to opt for environment-friendly production techniques. With this, the products traded in the fair-trade system are better for consumers and are eco-friendly.

3. Enhanced quality products to consumers

From soil onwards, quality assurance is guaranteed in the production process of fair-trade. The quality of soil, water, prohibition of using harmful chemicals, best pest management techniques and eco-friendly practices, etc. all form a part of fair-trade business. This ensures the enhanced quality of the product is available to consumers and at the same time, it is fairly priced.

4. Sustainability in local markets

Fairtrade has reduced risks associated with selling products and their pricing issues for farmers. They have become less vulnerable to fluctuating prices. Farmers are able to earn well, spend well to improve their life and save as well to invest in their farming business and for enhancing the living conditions of their families. Sustenance, which was difficult for farmers due to unfair trade practices is no more a matter of concern.

5. Provides better working conditions to farmers

Safe working environment, ban on child labour, negotiation power for wages and no discrimination with respect to gender,etc. has led to better work life of farmers.

6. Availability of certified food products

Help to consumers under fair-trade practice because, quality standards are strictly monitored by certifying authorities. There are even institutions developed who provide education and certification to individuals who work for fair-trade business in quality check and control functions. They are made to understand important and technical aspects of quality check and are provided degrees in this subject.

7. Social impact of Fairtrade practice

In fair-trade practice, farmers have their opinion on pricing and various aspects of trading. They have support to negotiate for their products and have decision making rights which is highly valued at fair-trade practice. Farmers can bargain collectively and improve their living conditions on their own terms.

8. Fairtrade premium and transparent working system

Fairtrade premium is the additional price that a farmer gets to improve its health facilities, to provide education for his children, to invest in order to train himself to improve his quality of work, etc.

Supporting Fairtrade practices and buying these products makes a difference in the lives of people who have for so long not received the proper opportunity to improve their lives and earn a bare minimum amount for sustenance.