A type of trade that is not only based on earning adequate profits, but, it also takes care of people involved in business by keeping its orientation towards development of socio-economic conditions of farmers and artisans who are sellers in this trade and also, focusing on producing goods that benefit society at a large by bringing in high quality and standards, is something defined as fair-trade. Fairtrade India is based on such concept and transparency.
The major advantage provided by Fairtrade India is an opportunity for producers who lack behind due to traditional economic practices and do not get a chance to sell their products to the right market at a right price. Traditional trade practices resulted in poor economic conditions for farmers and artisans. Fairtrade India is a platform that brings peace into the minds of producers because they are assured on fair pricing of their products, they get additional premium for upliftment of their living conditions and also, get an access to international trade markets. Training is also provided for the development and betterment of farmers and artisans so that they produce trendy goods which have more saleability.
With Fairtrade practices, inequalities between the rich and the poor can be bridged. By selling fairly priced and certified goods to middle class, upper middle class and upper class segments of society, not only does, a quality product is sold, but also, poor farmers and artisans are given opportunity to raise their economic standard and thereby helps them to narrow gap between themselves and middle-class consumers. Farmers are usually debt ridden, suffer due to adverse impact of climatic conditions which leads to higher costs of production with no financial aid available. With Fairtrade practices, firstly, they have a negotiating power in their hands for pricing their products and also, they get access to affordable financing options.
So, instead of ignoring the poor farmers and artisans, it is our moral responsibility as educated human beings, to buy right and help in changing the lives of those who are the actual producers of food and other items which we use in daily life. By buying from shopping malls and big brands, we just make rich businessmen richer, whereas by buying through Fairtrade India, we are providing a sensible solution to plight of hard working farmers, artisans and craftsmen.