Fairtrade is a practice that makes sure that grower receive a premium for selling standard products in the market. The initiative that started 25 years ago has touched saved life of many farmers. The Fairtrade has removed the middlemen who were known to exploit the farmers. Today through this platform growers engage directly not only with their consumers but also with the government.
Small scale famers that grow spices, tea, rice, cotton and coffee are encouraged to get their products Fairtrade certified. These are the domains where farmers suffer the most. The impact of unpredicted weather which has been playing havoc on the cotton-growing regions has gone unnoticed. This is because Indian urban and metro population is still not ready to face the reality of the people who are the producers of their food.
This is where Fairtrade connects them to an international market. The products have also been given place in events and programs like exhibition, craft mela, haath and fairs where the footfall of foreigners is higher. Here, the wealthy consumer is willing to pay at least 20% more than what they get in the Indian market. This venue opens the gates of a much larger organic market. People in the developed nations behave in a more socially responsible way this is the reason that they believe in consuming healthy.
Their consumption pattern has made this industry a million dollar market. Farmers have started becoming aware about the standards that are followed by them and this has changed the way of production, for better. The most empowering visible tool has made the farmers understand the needs of the consumers that they are catering to in the international market. The financial benefits have helped many to fetch the right price for the commodity products. This is the place where supply meets the demand and everyone involved in the process tries to make sure that farmers don’t incur a loss.