Every year brings a lot of turmoil, uncertainty and worry for the market. These changes impact the buying behaviour of the consumers. Their behaviour has become more sceptical and cynical than ever before. Some of the population has started seeking out information about what they are consuming and how that produces are made. This is the main reason that a shift in the buying attitude of consumers, it’s more important than ever to capitalize this shift and understand the trends that should be followed.
The trend followed by the urban is to consume and create awareness about sustainable products that is not only beneficial to the artisans and farmers involved but also helps to build an ecological place. With the growing disposable income people are ready to shell out extra so that they can stay healthy. The certified goods such as cotton, bananas and nuts that were produced in India and exported worldwide have now found a place in the Indian market.
The group of farmers, corporates, and retailers have tried to replicate the growing ethical market in India. The goal of this Indian initiative is to make these products assessable to the consumers. Stores in Bangalore, Calicut and Delhi have been set up which is the first step in the right direction. This will help the more and more farmers to believe the investors and produce crops that meet the international standards. It is important to educate farmers regarding this certificate and the benefits of this because the organic food market is picking up the pace.
Many Indian consumers are unhappy about the low quality of the products that are full of chemicals. The alternatives that they are looking for in the market sometimes do not meet their standards. And the most important aspect of this is that the consumers that are looking for such products are still unaware about the concept of Fairtrade. The social and ethical trade practice has still not become a part Indian system.
The concept that has been a part of our constitution, which makes sure that every farmer receives it due, has been around for decades. Let’s educate everybody around us about this transparent trade and help farmers to live a better and happy life.