Fairtrade plus Organic products equals to a happy life
Fairtrade is originally an idea that immerged from the developed nations. It was an initiative taken by Dutch pioneers and Mexican farmers who demanded a fair price for their yield. This movement touched Indian farmer’s life 19 years ago and is still benefiting them by giving them access to the international market without any middlemen. Every year it accounts for billions of trade.
As the lifestyle of the consumers is changing the direct effect can be seen on a trade that is considered to be economical, environment-friendly and socially fair. There are numerous reasons behind consumers opting to buy organic products. Some do it to live in good health while others do it to save the environment. Due to this, organic produces have found a way in the market and opened a new venue for the farmers to showcase their product.
This perfect blend of organic products and Fairtrade is beneficial to everybody involved in the process. Farmers have selected organic farming as it is more profitable. The harvest which requires low investment is priced higher than the conventional food. Farmers who do farming on small scale not only save money by not investing in chemicals but also receive a premium for their products. This helps them to feed their family at least one meal a day.
The mutually beneficial trade has helped the farmer to come out of the cycle of exploitation at large and has irrevocably changed the customer's life. The Fairtrade of/for organic products has brought the international market to them and has educated them on the benefits of consuming organic food. They are willing to pay more than the traditional market price in exchange for better products. Their willingness helps them to live a healthier life and also ends up helping the producers and the environment.
So next time when you are visiting Fairtrade with an intention of buying, make sure to ask the question: Where does my food come from?